For over 11 years, Gary shaped the face of advertising via his role as Senior Vice President at Cumulus Media, the nation’s second largest broadcaster. Not only did he fuel company expansion and profitability, he also consulted the sales and marketing portfolios of hundreds of businesses from coast to coast.
In his role for Cumulus Media, Gary managed a 400-million-dollar multi - platform new and traditional media revenue portfolio that drove 115 million dollars in EBITDA from over 40 markets across the country. While on the road, he regularly met with local business leaders and national agencies to create integrated advertising strategies that worked.
Known as a relentless driver of local and national revenue, Gary was on the integration team on Cumulus’ $1.2B acquisition of Susquehanna Radio Corp and its $2.4B acquisition of Citadel ABC Broadcasting. He assisted the financial team to recognize over 30 million dollars in cost synergies over the newly acquired platform.
Highly skilled in top line growth strategies, business operations and leadership coaching, Gary had responsibility for Cumulus’ markets in NYC, San Francisco, Los Angeles, Minneapolis, Chicago, Detroit, Dallas, DC and a host of other markets.
Gary currently owns a very successful business consultancy firm in Atlanta – 11 Street Media. Visit them at www.11streetmedia.com
Contact Gary Directly at firstname.lastname@example.org