Privacy Policy
We Mail America.com LLC (“We Mail America,” “Company,” “we,” “our,” or “us”) respects the privacy of individuals whose Personal Information we collect, receive, maintain, use, disclose, or otherwise process.
This Privacy Policy describes our privacy practices in connection with our websites, printing and mailing services, direct mail marketing, mailing-list and data-processing services, digital advertising, audience targeting, analytics, customer and prospect communications, artificial intelligence and automation technologies, and other related products and services (collectively, the “Services”).
This Privacy Policy is intended to provide disclosures required under applicable United States federal and state privacy laws, including applicable comprehensive state consumer privacy laws.
Certain provisions apply only to residents of particular jurisdictions and only when the applicable law applies to We Mail America or the particular processing activity.
Nothing in this Privacy Policy is intended to waive, restrict, or eliminate any right that cannot lawfully be waived, restricted, or eliminated.
1. PERSONAL INFORMATION
For purposes of this Privacy Policy, “Personal Information” includes “personal information,” “personal data,” and similar terms as defined by applicable privacy laws.
Personal Information generally includes information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to an individual or household.
Personal Information does not include information excluded from applicable statutory definitions, which may include publicly available, lawfully made available, aggregated, or de-identified information.
2. INFORMATION WE MAY COLLECT OR PROCESS
Depending upon our relationship with an individual and the Services involved, we may collect or process:
- names
- postal addresses
- email addresses
- telephone numbers
- business names and addresses
- job titles and professional information
- customer and prospect information
- mailing lists
- household and property information
- demographic information
- geographic information
- marketing and audience information
- commercial and transaction information
- billing and payment-related information
- communications with us
- customer-service records
- files, artwork, mailing data, and documents submitted to us
- website activity
- IP addresses
- browser and operating-system information
- device identifiers
- online and advertising identifiers
- cookies, pixels, tags, and similar identifiers
- advertising interaction and attribution information
- CRM records
- social-media and digital-advertising information
- campaign-performance information
- inferences or audience classifications derived from information where applicable
- other information reasonably necessary to provide, administer, secure, analyze, or improve our Services.
Not every category is collected about every individual.
3. CATEGORIES OF PERSONAL INFORMATION
During the preceding twelve (12) months, depending upon our operations and Services, we may have collected or processed categories of Personal Information including:
Identifiers — such as names, postal addresses, email addresses, telephone numbers, IP addresses, device identifiers, and online identifiers.
Customer Records Information — such as names, addresses, telephone numbers, business records, and related customer or prospect information.
Commercial Information — such as purchasing, transaction, service, marketing, and consumer-interest information.
Internet or Electronic Network Activity — such as website activity, interactions with advertisements, browser information, cookies, pixels, and similar technologies.
Geolocation Information — such as address, ZIP Code, market, general geographic information, and other location-related information.
Professional or Employment Information — such as employer, occupation, title, industry, and professional contact information.
Inferences — such as audience segments, marketing classifications, preferences, characteristics, or predictions derived from other information.
Sensitive Personal Information — only to the extent such information is lawfully collected and reasonably necessary for a permitted business purpose.
Other Personal Information — information falling within another category recognized by applicable state law when relevant to the Services provided.
4. SOURCES OF PERSONAL INFORMATION
We may obtain Personal Information from:
- individuals directly
- customers
- prospective customers
- customer-provided mailing lists and databases
- our websites and forms
- cookies, pixels, tags, and similar technologies
- advertising platforms
- social-media platforms
- CRM systems
- service providers
- business partners
- data and list providers
- analytics providers
- public records
- publicly available sources
- commercially available databases
- referrals
- communications with individuals
- other lawful sources.
We may combine information obtained from different lawful sources where permitted by applicable law.
5. PURPOSES FOR WHICH WE PROCESS INFORMATION
We may collect, use, disclose, or otherwise process Personal Information for purposes including:
- providing printing services
- producing direct mail
- processing, cleansing, formatting, organizing, deduplicating, and preparing mailing lists
- addressing and sorting mail
- postal processing and logistics
- coordinating USPS delivery
- providing digital advertising services
- identifying and developing advertising audiences
- audience segmentation
- campaign targeting
- campaign attribution
- analytics and measurement
- campaign reporting
- customer and prospect communications
- responding to inquiries
- providing customer support
- administering CRM systems
- processing transactions and payments
- managing customer relationships
- preventing fraud, misuse, and security incidents
- operating, maintaining, securing, and improving our websites and Services
- internal business operations
- maintaining records
- complying with legal, tax, regulatory, accounting, insurance, and contractual obligations
- enforcing agreements
- protecting the rights, property, safety, and security of We Mail America and others
- establishing, exercising, or defending legal claims
- other purposes disclosed at or before collection or otherwise permitted by applicable law.
We seek to collect, use, and retain Personal Information in a manner reasonably necessary and proportionate to the disclosed purposes for which it is processed, subject to applicable law.
6. CUSTOMER-PROVIDED DATA
A substantial portion of the information processed by We Mail America may be supplied by customers for purposes of performing Services on their behalf (“Customer Data”).
Customers are responsible for establishing that they possess all rights, permissions, notices, authorizations, and consents required by applicable law concerning Customer Data they provide or direct us to process.
Unless otherwise expressly agreed in writing, We Mail America does not independently investigate or verify the source or ownership of Customer Data; its accuracy or completeness; the consent or opt-in status associated with the information; whether required notices were provided; whether applicable opt-outs were honored before information was submitted to us; or whether the customer’s collection or intended use of the information complies with applicable law.
Acceptance or processing of Customer Data by We Mail America does not constitute a legal determination, certification, representation, or warranty that the data was lawfully obtained or may lawfully be used for a particular purpose.
When We Mail America processes Personal Information solely on behalf of a customer, We Mail America may act as a “processor,” “service provider,” or “contractor,” as those terms or analogous terms are defined by applicable law. Where We Mail America determines the purposes and means of processing Personal Information, it may act as a “controller” or “business” under applicable privacy law.
7. DISCLOSURE TO SERVICE PROVIDERS AND THIRD PARTIES
We may disclose or make Personal Information available to third parties when reasonably necessary to operate our business or provide Services, including:
- commercial printers
- production facilities
- the United States Postal Service
- logistics and delivery providers
- mailing and list-processing providers
- data providers
- advertising platforms
- social-media platforms
- audience and advertising technology providers
- analytics and measurement providers
- CRM providers
- hosting and cloud-computing providers
- software and technology vendors
- payment processors
- financial institutions
- telecommunications providers
- email and SMS providers
- artificial-intelligence and automation providers
- cybersecurity providers
- professional advisers
- attorneys
- accountants
- consultants
- insurers
- governmental authorities where required or permitted by law
- parties involved in an actual or contemplated corporate transaction.
The information disclosed depends upon the Services involved and the purpose for which disclosure is reasonably necessary.
8. SALE, SHARING AND TARGETED ADVERTISING
We Mail America does not sell customer-owned mailing lists for monetary compensation merely because those lists are provided to us for processing.
We do not acquire ownership of Customer Data merely by receiving or processing it.
However, certain state privacy laws define “sale,” “sell,” “share,” “sharing,” or “targeted advertising” more broadly than those terms are commonly understood.
Accordingly, certain disclosures involving cookies, pixels, advertising technologies, audience matching, analytics, advertising platforms, or cross-context behavioral advertising may constitute a statutory “sale,” “sharing,” or processing for “targeted advertising” even where no money is exchanged.
Where our activities constitute sale, sharing, or targeted advertising under applicable law, eligible consumers may exercise applicable opt-out rights.
We will not knowingly sell or share Personal Information of children or minors in circumstances prohibited by applicable law.
9. YOUR PRIVACY CHOICES
Where required by applicable law, our website will provide a mechanism through which eligible consumers may exercise applicable rights concerning Your Privacy Choices, Do Not Sell or Share My Personal Information, and/or Opt Out of Targeted Advertising, as applicable.
We will process qualifying universal opt-out mechanisms and preference signals, including Global Privacy Control (“GPC”), where and to the extent required by applicable law.
A qualifying preference signal will be treated in accordance with the law applicable to the consumer, browser, device, and processing activity at issue.
10. COOKIES, PIXELS AND TRACKING TECHNOLOGIES
Our websites and digital Services may use cookies, pixels, tags, scripts, advertising identifiers, analytics technologies, conversion-tracking technologies, audience-matching technologies, retargeting technologies, and similar technologies.
These technologies may be used to operate and secure our websites; remember preferences; understand website activity; measure advertising; attribute leads and conversions; develop or measure audiences; provide or measure advertising; improve Services; detect fraud or misuse; and perform other disclosed business purposes.
Where required by applicable law, consumers may exercise choices regarding technologies used for sale, sharing, or targeted advertising.
11. SENSITIVE PERSONAL INFORMATION
We do not intentionally request Sensitive Personal Information unless reasonably necessary for a legitimate and lawful business purpose or Services requested.
Customers should not provide Social Security numbers, government identification numbers, financial-account credentials, medical records, biometric identifiers, precise geolocation information, or similarly sensitive information unless specifically requested and legally appropriate for the Services.
Where applicable law requires consent before processing Sensitive Personal Information, we will obtain consent to the extent required for processing for which We Mail America is responsible.
Where applicable law provides a right to limit the use or disclosure of Sensitive Personal Information, eligible consumers may exercise that right.
12. ARTIFICIAL INTELLIGENCE AND AUTOMATED TECHNOLOGIES
We Mail America may utilize artificial intelligence, machine learning, predictive analytics, automated systems, conversational technologies, and similar technologies.
Such technologies may assist with customer communications, lead management and follow-up, campaign administration, audience segmentation, data analysis, reporting, content development, advertising, workflow automation, customer support, and operational efficiency.
Personal Information processed through these technologies remains subject to this Privacy Policy and applicable law.
Where applicable law provides rights concerning legally regulated automated decisionmaking, profiling, or similar technologies, We Mail America will honor such rights to the extent required by applicable law.
13. TELEPHONE, SMS/MMS, EMAIL AND AI-ASSISTED COMMUNICATIONS
Where an individual provides a mobile telephone number and provides any consent required by applicable law, We Mail America or service providers acting on our behalf may communicate with that individual through telephone calls, SMS or MMS text messages, email, automated systems, artificial-intelligence-assisted systems, or similar communications technologies.
Communications may include, as applicable, service-related information, requested information, account or campaign updates, appointment communications, marketing messages, promotional offers, deals, specials, and other communications consistent with the consent provided by the recipient.
SMS/MMS CONSENT
Where applicable, by voluntarily providing a mobile telephone number and affirmatively consenting to receive text messages, an individual authorizes We Mail America to send periodic SMS and/or MMS messages to that number in accordance with the consent disclosure presented at the time the number is submitted.
Message frequency may vary. Message and data rates may apply depending upon the recipient’s wireless carrier and service plan. We Mail America does not separately charge recipients for SMS or MMS messages, although wireless carrier charges may apply.
Recipients may opt out of SMS/MMS communications at any time by replying STOP to an applicable text message. A subsequent message may be sent confirming the opt-out request. Other legally required opt-out methods will also be honored where applicable.
Consent to receive marketing SMS/MMS messages is not a condition of purchasing goods or services where applicable law requires such disclosure.
Any consent required for marketing calls, SMS/MMS messages, artificial or prerecorded voice communications, automated communications, or AI-assisted communications is governed by the specific consent disclosure presented to the individual when the telephone number or other information is collected.
Acceptance of this Privacy Policy, standing alone, does not constitute consent to receive marketing calls or SMS/MMS messages where separate consent is required by applicable law.
MOBILE INFORMATION AND SMS OPT-IN DATA
We Mail America does not sell, rent, or share mobile telephone numbers, SMS/MMS opt-in information, or SMS/MMS consent data with third parties or affiliates for their own marketing or promotional purposes.
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent information will not be shared with third parties for their own marketing or promotional purposes.
This restriction does not prohibit We Mail America from disclosing information to service providers, processors, telecommunications carriers, messaging platforms, CRM providers, technology providers, or other vendors when reasonably necessary to initiate, facilitate, transmit, deliver, administer, support, secure, or document our communications or Services, provided such parties receive the information for those purposes and not for their own independent marketing or promotional use.
We may also disclose information where required by law, legal process, governmental request, or as otherwise permitted or required by applicable law.
CUSTOMER COMMUNICATION CAMPAIGNS
Customers using We Mail America Services to communicate with their own customers, prospects, leads, or other individuals remain responsible for ensuring that they possess all notices, permissions, authorizations, and consents required by applicable law.
Customers are also responsible for honoring applicable opt-out, suppression, consent-revocation, and do-not-contact requirements associated with their campaigns.
We Mail America’s acceptance or processing of a customer’s telephone numbers, contact lists, consent records, or other Customer Data does not constitute a representation or legal determination by We Mail America that the customer has obtained legally sufficient consent or that a particular communication is legally permissible.
14. DATA RETENTION
We retain Personal Information for no longer than reasonably necessary and proportionate for the purposes for which it was collected or another disclosed and compatible purpose, subject to applicable law.
Retention periods may depend upon the nature of the information; the Services provided; customer instructions; contractual requirements; legal and regulatory obligations; tax and accounting requirements; fraud-prevention and security needs; dispute-resolution requirements; applicable statutes of limitation; and the need to establish, exercise, or defend legal claims.
Information may thereafter be deleted, aggregated, anonymized, or de-identified as appropriate and permitted by law.
15. INFORMATION SECURITY
We maintain administrative, technical, organizational, and physical safeguards designed to protect Personal Information appropriate to the nature of the information and our operations.
However, no computer system, network, cloud platform, telecommunications system, email system, Internet transmission, software platform, or security procedure can be guaranteed to be completely secure.
Accordingly, we cannot guarantee that unauthorized access, acquisition, disclosure, alteration, interception, destruction, or loss will never occur.
In the event of a security incident, We Mail America will investigate and provide notifications or take other actions to the extent required by applicable law.
16. CONSUMER PRIVACY RIGHTS
Depending upon the consumer’s state of residence, the nature of the Personal Information involved, the capacity in which We Mail America processes that information, and the applicability of the relevant law, consumers may have rights including:
- confirming whether we process their Personal Information
- accessing Personal Information
- obtaining certain Personal Information in portable form
- correcting inaccurate Personal Information
- requesting deletion of Personal Information
- opting out of the sale of Personal Information
- opting out of sharing of Personal Information
- opting out of targeted advertising
- opting out of certain profiling or automated decisionmaking activities
- limiting certain uses or disclosures of Sensitive Personal Information
- withdrawing consent where applicable
- appealing certain decisions concerning privacy requests
- exercising applicable privacy rights without unlawful discrimination or retaliation.
Privacy rights vary by jurisdiction and may be subject to exceptions, exemptions, verification requirements, and limitations.
We will honor applicable rights to the extent required by the law governing the individual and processing activity.
Nothing in this Privacy Policy creates a consumer right that is not otherwise required by applicable law.
17. CALIFORNIA PRIVACY DISCLOSURES
This section supplements the remainder of this Privacy Policy for California residents where the California Consumer Privacy Act, as amended (“CCPA”), applies.
California residents may have rights including the right to know the categories of Personal Information collected; the sources from which Personal Information is collected; the business or commercial purposes for collecting, selling, or sharing Personal Information; categories of third parties to whom information is disclosed; access certain Personal Information; request deletion; request correction; opt out of sale or sharing; applicable rights concerning Sensitive Personal Information; applicable rights concerning certain automated decisionmaking technologies; and exercise CCPA rights without unlawful discrimination.
The categories of Personal Information collected during the preceding twelve months, sources, purposes, and categories of recipients are described in this Privacy Policy.
Where We Mail America sells or shares Personal Information as those terms are defined under California law, California residents may opt out through our Your Privacy Choices / Do Not Sell or Share My Personal Information mechanism.
Where required, We Mail America will recognize qualifying opt-out preference signals, including GPC.
We do not knowingly sell or share the Personal Information of consumers under 16 without the affirmative authorization required by applicable California law.
Where required, we will provide an applicable Notice at Collection at or before the point Personal Information is collected.
18. OTHER U.S. STATE PRIVACY RIGHTS
Residents of states with applicable comprehensive consumer privacy laws may have additional rights concerning their Personal Information.
Depending upon applicability, these laws may include privacy laws enacted in California, Colorado, Connecticut, Delaware, Iowa, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and other jurisdictions that enact applicable consumer privacy requirements.
Rather than limiting this Privacy Policy to a fixed list of jurisdictions, We Mail America intends to honor applicable state consumer privacy rights whenever and to the extent required by applicable law.
Where a state provides an appeal right concerning our response to a privacy request, instructions for submitting an appeal will be provided as required by applicable law.
19. EXERCISING PRIVACY RIGHTS
Eligible consumers may submit applicable privacy requests through:
We Mail America.com LLC
Attn: Privacy
4920 Atlanta Highway
Suite 101
Alpharetta, GA 30004
Privacy Email: info@wemailamerica.com
We may request information reasonably necessary to verify the identity, residency, or authority of a person submitting a request where permitted or required by applicable law.
Authorized agents may submit requests where permitted by applicable law, subject to legally permitted verification requirements.
We will respond within the time required by the law applicable to the request.
20. NOTICE AT COLLECTION
Where applicable law requires notice at or before collection, We Mail America will provide an appropriate Notice at Collection identifying required information concerning the Personal Information collected and the purposes for which it will be used.
If we intend to collect additional categories of Personal Information or materially change applicable processing in circumstances requiring a new notice or consent, we will provide such notice or obtain such consent as required by applicable law.
21. CHILDREN AND MINORS
Our Services are primarily directed toward businesses and adults and are not intended for children.
We do not knowingly solicit Personal Information directly from children under 13 through our website.
We will not knowingly sell, share, or otherwise process children’s or minors’ Personal Information in a manner prohibited by applicable law.
22. THIRD-PARTY SERVICES
Our websites or Services may interact with websites, applications, social networks, advertising platforms, analytics providers, or services operated by third parties.
Third parties may independently collect and process information pursuant to their own privacy notices and policies.
We Mail America is not responsible for privacy practices independently controlled by third parties except to the extent responsibility cannot lawfully be excluded.
23. LEGAL DISCLOSURES
We may preserve, use, or disclose Personal Information where we reasonably believe doing so is necessary or appropriate to comply with applicable laws and regulations; respond to subpoenas, court orders, warrants, or lawful governmental requests; investigate fraud, abuse, or unlawful activity; protect our systems and Services; enforce agreements; protect the rights, property, safety, or security of We Mail America, our customers, individuals, or others; establish, exercise, or defend legal claims; or facilitate an actual or contemplated corporate transaction.
24. BUSINESS TRANSFERS
If We Mail America participates in a merger, acquisition, financing, restructuring, reorganization, bankruptcy, sale of assets, sale of the Company, or similar corporate transaction, Personal Information may be disclosed or transferred in connection with that transaction as permitted by applicable law.
A successor or permitted assignee may assume applicable rights and obligations concerning transferred information.
25. CUSTOMER COMPLIANCE RESPONSIBILITIES
Customers remain responsible for determining and satisfying legal requirements applicable to their own data, advertisements, campaigns, communications, and business practices.
Depending upon the activity involved, applicable requirements may include federal and state privacy laws, the Telephone Consumer Protection Act (“TCPA”), CAN-SPAM Act, telemarketing laws, consumer-protection statutes, advertising laws, intellectual-property laws, postal regulations, and other federal, state, or local requirements.
Nothing provided by We Mail America constitutes a legal determination, certification, or warranty that a customer’s data, list, campaign, advertisement, telephone call, text message, email, audience, or communication complies with applicable law.
26. CHANGES TO THIS PRIVACY POLICY
We may revise this Privacy Policy periodically to reflect changes in our Services, technologies, business practices, or legal requirements.
When revisions are made, we will update the “Last Updated” date.
Where applicable law requires additional notice or consent before a material change becomes effective, we will provide such notice or obtain such consent as required.
27. RELATIONSHIP TO CUSTOMER AGREEMENTS
This Privacy Policy describes We Mail America’s privacy practices.
Separate Terms and Conditions, Master Services Agreements, order forms, statements of work, data-processing agreements, or other contracts may establish additional rights and obligations between We Mail America and its customers.
Those agreements may address warranties, disclaimers, indemnification, limitations of liability, dispute resolution, arbitration, class-action waivers, governing law, venue, intellectual property, customer representations, and other contractual matters.
Nothing in such an agreement or this Privacy Policy is intended to waive a consumer privacy right that applicable law prohibits from being waived.
28. GOVERNING LAW
Except where superseded by applicable federal law or by state privacy, consumer-protection, or other law that cannot lawfully be waived, this Privacy Policy and matters concerning We Mail America’s privacy practices shall be governed by the laws of the State of Georgia, without regard to conflict-of-law principles.
Nothing in this provision is intended to deprive an individual of rights afforded by applicable law that cannot legally be waived.
29. CONTACT US
Questions concerning this Privacy Policy, our privacy practices, or applicable privacy rights may be directed to:
We Mail America.com LLC
Attn: Privacy
4920 Atlanta Highway
Suite 101
Alpharetta, GA 30004