How to Integrate Direct Mail with Digital Marketing
In an increasingly digital world, most businesses have ditched old-age marketing methods and embraced digital marketing. However, some brick-and-mortar marketing techniques like direct mail are still effective and in service. According to statistics, about 73% of American consumers prefer being contacted by direct mail. They say that they can open and read them whenever they […]
Continued popularity of Direct Mail
At first glance, direct mail may appear to have lost the glitz and glamour it once had a few decades ago. Most marketers today may also not find it as their go-to marketing approach because it appears to be outdated and dead. However, contrary to the popular belief, direct mail is still a viable form […]
The effectiveness of Direct Mail and Digital Marketing
It’s a digital world. Facebook, Google, and other digital platforms are doing the heavy lifting across the digital marketing sales funnel. However, very few brands are connecting and getting responses with the highly targeted campaigns. In fact, studies show 70% of consumers believe today’s marketing campaigns are superficial and 63% claim that they are growing […]
Average Industry Rates for Email as of May 2020
AVERAGE INDUSTRY RATES FOR EMAIL AS OF MAY 2020 What the Numbers Mean The open, click-through, bounce, and unsubscribe rates for your campaign give a well-rounded picture of how your emails are being received. They also give you a place to start when you’re looking to improve! Open Rate – Measures the percentage of emails opened compared to sent. Bounce Rate – Measures […]